Frequently asked questions

Yes. Airbnb and Booking take 15–20% commission on every booking. A direct-booking site typically pays for itself in a handful of reservations, and after that, every direct booking is money you keep. You also own your guest list, your reviews, and your pricing without depending on an algorithm you cannot control.

I live in Dénia, reachable in person if needed, not just by email. My portfolio is live online. Payment is split: 50% at project start, 50% on delivery. I never ask for full payment before work begins. If anything goes wrong, you know exactly where to find me.

Yes, entirely in English. Or German, if you prefer. I'm German, I've lived in Spain for over 20 years, and I work in all three languages. Most local Spanish agencies can't offer this. You will not need a translator, and you won't be guessing what you agreed to.

I show you work in progress before everything is finalised, so you can give feedback while there is still room to change things. Revisions within the agreed scope are included. Good design is a conversation, not a single take-it-or-leave-it delivery.

Ads send visitors to your website. If the page does not convince them, you are paying for clicks that lead nowhere. I do not run campaigns, but I build the page your ads land on so those visitors turn into enquiries. If you are already advertising, the free website review can also cover the key points of your campaign setup, with concrete next steps and no scare-selling.

Yes. I am based in Dénia and available for in-person meetings in the Marina Alta area, but most work happens by phone, WhatsApp, or email. Part-time residents, seasonal business owners, and clients based in Germany or the UK are all welcome.

Fixed prices, published openly: Static €490 (no form), Compliant €690 (with form), up to Complete €3,400. Prices are plus 21% VAT, no hourly billing, no "extra effort" surcharges. What drives differences between quotes in the market: template vs. custom build, whether SEO is included, and who writes the content.

The project is a one-time fixed price. After launch there is an optional ongoing plan covering hosting management, technical updates, one content change per month, and capture-pipeline monitoring. But it is not required. No surprise recurring costs that were not agreed upfront.

Yes. Standard terms are 50% at project start, 50% on delivery. I never ask for full payment before work begins.

Always yours. The domain is registered in your name and I hand over the transfer code at the end of the project. You can take it to any other provider at any time. Registering a client's domain under the agency's name is a well-documented problem in this industry. I do not do it.

Yes. If you start with a smaller package and later need more pages or a second language, we plan that as a follow-on project. Scope and price are agreed in writing before anything starts.

Yes. A redesign runs on the same packages and fixed prices as a new website. Your text, images and Google listing move over, the technology behind it gets rebuilt from scratch, including the required legal pages. Your current site stays online until the new one is ready. The free website review tells you upfront where your current site is losing enquiries.

Static: 5–7 days · Compliant: 7–10 days · Business: 2–3 weeks · Pro: 3–4 weeks · Complete: 4–6 weeks. All timelines start after you have handed over all content (text, logo, photos). If you have a hard launch date, tell me upfront and I will plan around it.

Text about your business (or bullet points I can shape into copy), your logo if you have one, and photos or approval to use stock images. I handle everything else: structure, code, technical SEO. You do not need to be organised or technical to get started.

No. I help with setup. If you already have a domain, I work with it. If not, I recommend suitable providers. No extra charge.

No. Automatic translation widgets look untrustworthy to Spanish-speaking visitors and do not rank in Google, they produce duplicate content that carries no SEO value. I write content natively in each language. That is the only approach that works properly.

We discuss it before it happens, not after. Any change beyond the original scope is agreed in writing before I do it. No surprise invoices.

GDPR alone is not enough in Spain. Spanish law (LSSI-CE plus LOPDGDD) requires three separate documents on every website operating in Spain: an Aviso Legal, a Privacy Policy, and a Cookie Policy. A missing Aviso Legal can be fined up to €30,000 under the LSSI, and a faulty cookie banner falls into a higher band (up to €150,000); in practice the AEPD fines small businesses and freelancers a few hundred to a few thousand euros for privacy or cookie defects. This applies even if your business is foreign-owned. All three are included as standard in every build.

Yes, if your site uses any non-essential cookies, which includes Google Analytics, social media plugins, and embedded fonts. Spain's data protection authority (AEPD) does actively fine small businesses and freelancers for cookie and privacy failings. The cookie rules you may be used to from the UK do not automatically apply here.

The European Accessibility Act has applied since 28 June 2025 (transposed in Spain by Ley 11/2023), but it only binds specific sectors such as e-commerce, banking, telecoms and transport, and microenterprises providing services (fewer than 10 staff and up to €2M turnover) are permanently exempt. So a purely informational business website is not legally required to meet WCAG 2.1 AA today. It is still worth doing: you reach more customers, you improve your Google visibility, and you are ready if you grow or start selling online. It is an active gap that very few local agencies are addressing. I build to this standard and include the statement as part of every project.

Legally: if you operate in Spain at all, your legal pages must be in Spanish. Commercially: a Spanish version also makes your business visible to local Spanish clients and local Google searches. The German or English version is what brings your international visitors. For most Costa Blanca businesses, the right answer is two or three languages.

Technical SEO is included in every build: correct structure, page speed, structured data markup, local search visibility. Content ranking takes 3–6 months to show results. I set honest expectations. There are no guarantees of "page one in 30 days", anyone who promises that is not being straight with you.

Only if it is structured correctly. AI search engines do not read visual designs, they read structured data: Schema markup, llms.txt files, and clearly defined entities. I build that into every website as standard. Most sites built locally are completely invisible to AI search, which means your competitors are not being recommended either. That is an opportunity if you move first. If you already have a website and want to know where you stand, the free AI Visibility Check shows you where you stand, and the AI Visibility Setup costs €490.

Traditional SEO gets you ranked in Google's blue links. AI visibility gets you cited when someone asks ChatGPT, Perplexity, or Claude a question, and the AI recommends your business as the answer. Both matter in 2025. They share a foundation (technical health, good content) but AI citation also requires machine-readable entity data that standard SEO does not cover. I include both.